Revenue Management Journal
Journal of Revenue and Pricing Management:
Journal of Revenue and Pricing Management serves and reflects the tremendous growth in research and practices of revenue management and pricing, which has come about as a result of the growing appreciation of the subject. Revenue management (RM), also known as yield management (YM), is a management activity that marries the diverse disciplines of operations research/management science, statistics, economics, human resource management, software development, marketing, economics, e-commerce, consumer behaviour and consulting to manage demand for a firmís products or services with the goal of profit maximisation. From a practitioner standpoint, RM encompasses a range of activities related to demand management, including pricing, segmentation, capacity and inventory allocation, demand modelling and business process management.